Check out this awesome book trailer:
First of all, this was one of my favorite books of 2010. Second of all, this book trailer is just perfect. It's what all other book trailers should be. Not cheesy. Not long. Just very professional and totally the right tone for the book. This is the kind of trailer I'd love to create for all my future books. If you haven't already read A Tale Dark and Grim, you should. (Thanks to Betsy Bird for the link!)
This trailer got me thinking, though. How much money should you spend to make a book trailer? Who actually watches them? How do you distribute them? Do they have any impact on sales? I don't know the answers to these questions, but I'm very curious. I'm even curious about whether or not you even like this trailer. Is it only me? If you have any thoughts on this topic, please feel free to comment.